Creative cat lady travel junkie with a boisterous laugh and love of design
VIDEO - PHOTO - SOCIAL - DIGITAL - BILLBOARD - RETAIL - TV - PRINT
Launching Sunrun's largest multi-media campaign
Sunrun is the national leader in residential solar and battery storage. As the company's first Director of Brand and Content, I led our creative team through the launch of Sunrun's largest coordinated mass media and marketing campaign. This $10 million campaign, called "Power Through," focused on a theme of resiliency and protection during the uncertainty of 2020. We integrated TV, digital, retail and sales channels that established a look, feel and language for Sunrun to rise above commodity status as a market leader. This national campaign launched in 12 states and we ran in both English and Spanish.
CLIENT
Sunrun
YEAR
2020
ROLE
Creative & Art Direction, Design
TV ADS
Our TV spots aired in 8 markets for 15 weeks across 48 cable networks, 1,968 TV programs, and 69 broadcast networks.
NETWORKS INCLUDED
NBC, CBS, FOX, CW, ABC, TNT, CNN, FOOD, TLC, HIST, DISC
TV by the numbers
*GRPs = Ad frequency x % of audience reached .
For example, LA’s local news is 100 GRPs nightly and the Super Bowl is 10,000 GRPs
GROSS RATINGS POINTS (GRPs)*
3K+
SALES OPPORTUNITIES GENERATED
100K+
HOUSEHOLDS REACHED
55M
RETAIL DISPLAYS IN COSTCO AND THE HOME DEPOT
FORMER SUNRUN CEO LYNN JURICH
EMPLOYEE UNIFORMS
GEO-TARGETED DIGITAL ADS
My team developed the creative for our geo-localized paid and organic social media channels. This content promoted powering through outages caused by regional extreme weather events and utilized real customer testimonials to provide social proof. They were successful in increasing unaided brand awareness by an average of 25% and resulted in 15,000 leads.
LEADS GENERATED
15K
BRAND AWARENESS INCREASED BY
25%
TEXAS CAMPAIGN
In February 2021, Texans experienced unprecedented power outages across the state due to extreme weather. To help more Texans harness solar energy, Sunrun expanded its Power Through campaign to Texas. Within one week of the disaster, we had a strong brand presence across Texas, including broadcast TV, social media, billboards, and local news partnerships.​ Prior to creative development, my team traveled to Houston to direct a photo/video shoot that would allow us to capture all raw assets and interviews needed for the campaign. I served as Art Director for on-set production and architected the post-production of all marketing creative.
Results
Our Texas customer testimonial videos launched on social channels and digital billboards in 6 markets. They generated 117 direct leads in just the first hour.
VIDEO VIEWS
6.6M
VIDEO RESHARES
113K
7.3M
BILLBOARD IMPRESSIONS
